Hollywood thinks we are dumb

Yep.

I said it.

You buy or rent a DVD. What's on it? Well, aside from the actual movie and fbi warning, 99.9% of the time you will receive a lovely barrage of ads and previews.

However, in addition, you are likely to recieve, before you can even start watching the movie, as part of the play/setup menu, a lovely preview of the best parts of the movie you are about to watch, a video clip which loops over and over again!

This is a BRILLIANT idea, as nobody really wants to watch a movie without having a bunch of the surprises ruined for them- just as they sit down to watch it.

The thinking here, I assume, is that since "everyone" wants to watch previews, and "everyone" knows all about what happens in a movie after it comes out (because it's widely talked about in the media), then "everyone" won't mind having to watch that stuff anyway.

Whether it is a stupid stuffed shirt CEO, clever PR person, or filthy spawn of hell who came up with this idea, it's time for it to stop, because, and let me shout this part here for the whole world to hear:

WE ALREADY HAVE IN OUR HOT LITTLE HANDS AND ARE ABOUT TO WATCH YOUR MOVIE, THERE'S NO NEED TO FURTHER ENCOURAGE US.

Put a menu in which does not include clever animations, tidbits of the damn movie, little easter eggs, any of that garbage. You are stupid, and I am trying to help you to look less stupid. See? I'm nice.

Now, get to work.